s4 Skincare
San Francisco
June - August 2016
Designer, Video Producer, Photographer
In the summer prior to my senior year, I was hired as a graphic design intern to help solve brand continuity design issues at S4 Skincare. S4 Skincare is an ecommerce company founded in 2014 with a mission to improve everyone’s skin by providing healthy, accessible and environmentally conscious products. I worked directly with the founders and digital marketing coordinator to develop a streamlined visual branding that would be seen across all platforms.
SOCIAL MEDIA
A major goal of my summer internship was to boost the social media presence of S4 Skincare. Working with the digital marketing coordinator, we focused on the photo-sharing power of Instagram after researching skincare competitors. My job was to create visual posts that corresponded to the copy written by the founder, Shelley. Beyond creating images to match the posting schedule, I also built up a large library of images and designs that would be used after my internship ended. To achieve a visual continuity for the clean style of the brand, I focused on shooting bright images that could be layered upon with the logo and interesting typographic elements.
Assorted designs for different S4 Social Media pages and publications
Product Videos
I created six videos for S4 Skincare - a video for each individual product and then a video highlighting the complete collection. We shot the videos in Golden Gate Park in San Francisco, CA in early August 2016. I edited and processed all videos by mid August 2016. The goal of this production was to add another layer of explanation to the upcoming Amazon.com launch of the products to increase sales.
INFOGRAPHICS
These infographics were designed to appeal to the beauty and fashion influencers on Pinterest. The first infographic was the basic S4 Skincare-themed design that highlighted the all-natural ingredients of the products. The second infographic was a fun, summery design that laid out essentials for a hot summer day, namely the S4 Toner.
FACEBOOK ADVERTISING
During my summer with S4 Skincare, we had two main advertising points: free trials of products and impressive skincare results. I created these two Facebook ads that were run in August of 2016.
LANDING PAGE DESIGN
When I started my position with S4 Skincare, the company's website was fully functional. However, throughout my time I added a couple landing pages to the site for various add-on projects. For example, Shelley wanted to boost the availability of her skincare expertise as apart of the brand of S4, so we added a landing page specifically for the purpose of asking skincare questions.
