Brand Creative Refresh, Fall 2020 - Spring 2021

Brand: Dearfoams

Role: Art Director & Designer

I refreshed the look and feel of Dearfoams to create new life for the heritage slipper brand. Over the course of the Fall 2020 and Spring 2021 seasons, I primarily focused on elevating design and photography concepts while working closely with photographers and designers to see my vision come to life. Additionally, I streamlined our seasonal color palettes, introduced a web serif typeface and worked with our talented illustrator to create a branded illustration style. The end goal was to translate the brand’s new look and feel consistently across all channels. Visit https://www.dearfoams.com/ to view the live site.