dearfoams showroom

Fall 2021 showroom

Role: designer & art director

I partnered with the visual merchandiser to create an inviting space to stage the selling of the Fall 2021 slipper line for Dearfoams. Due to the pandemic, market selling meetings were moved online. The Dearfoams sales team adapted by hosting QVC-like selling meetings in this space, which required the creation of branded backdrops for each product story.