dearfoams holiday campaign

Holiday 2019 Gift Guide & Commercial

Brand: Dearfoams

Role: Art Director & Designer

Photography & Video: John Urbano

Illustrations: Ashley Hull

Dearfoams launched a holiday marketing campaign to promote the holiday gift guide and matching family slippers. This campaign was spearheaded by a Hallmark television commercial, and then spread via web, email, social, paid ads and influencer partnerships. Notably, the Dearfoams Instagram following increased by 15k followers during the holiday time period - it was so rewarding to see my efforts in curating social content pay off in a tangible way. I was on set assisting with art direction and shooting BTS for the Hallmark commercial filming and photoshoot, which was a fantastic big-budget experience. I also executed the gift guide design which introduced a new UX feature for shopping the matching family slipper collection.