Baggallini Brand Refresh

Fall 2019 Baggallini Brand Refresh

Role: Art Director & Designer

Designer: Carly Mitchell

Photographers: Sherine Hood, John Urbano

Videographer: John Urbano

We refreshed the Baggallini brand to modernize and simplify our content across all channels. The brand designer and I worked to elevate the brand across email and web first. We were focused on creating a responsive experience across all digital touchpoints and worked closely with our development team to achieve a seamless look and feel on site. After landing on design templates, I moved onto creating the concepts for our seasonal photoshoots. I was on location for the fall video and photoshoot in Maine with John Urbano, assisting in art direction and shooting BTS for our social channels. Additionally, our in-house photographer and I shot a travel and color story campaign to further support the luggage product launch.